December 23, 2008
Selling in a recession - reduce your overheads
With the arrival of the global recession it makes more sense to sell online. Customers are particularly price sensitive, and using the net for more and more purchases. When you sell online you reduce your overheads and gain access to a larger audience in one fell swoop. The only costs involved are the initial development and hosting of your site, which are even reduced if you use SwiftStore.
It seems that more and more of the ‘traditional’ shop based purchases are going online. Clothes were thought to be *relatively* safe from online sales, but that has been proved to be wrong. Most clothes sellers just offer free return if they do not fit.
Even beyond retail, other services are now migrating online - conveyancing, bookkeeping and other main street services are migrating from your local offices, to cheaper online versions.
Nice writing style. Looking forward to reading more from you.
Chris Moran