November 20, 2008
Selling online - moving up the search results list
When getting a web site designed for you it is important to ask the developer about search engine optimzation (SEO) and how they will implement it in your site. You can have the most beautiful site, with great prices but no one will be buying from you unless you appear in search engine’s search result. Not only is appearing on results lists important, where you appear on the listing is very important.
This is especially true these days with the emergence of Google as a market leader. People now trust Google so much that they are not bothering to look beyond the first page. Think about it - how often do you go beyond the first page when using Google?
So how do you get your get your site up the list of search results? Fortunately the nice people at Google have produced a pdf guide listing what they see as important when ranking a site. A lot of these things are not that difficult or complicated but they make a huge difference to how your site gets ranked. When getting someone to develop your site demand that they design your site with SEO in mind from the start, otherwise it could be a costly exercise down the road.
With SwiftStore we have implemented these practices and have found that are client’s sites are going up the page ranks. We see this as a continual process, one which we are working on all the time to the benefit of our clients.
Add a comment